“It ties our identity much more closely to Bitcoin and all of the positive aspects of the Bitcoin network in the world,” Saylor said of the rebrand on Wednesday’s earnings call.

The company’s shares fell about 4% Thursday following the release of its earnings results, before rebounding Friday. While its stock has come down to $336 a share as of Friday from an all-time-high close of $473, the dip is merely a drop in the bucket compared to its recent performance. Thanks to executive chairman Michael Saylor’s audacious bet on Bitcoin, the company’s stock has rocketed more than 560% over the past year and boasts an eye-popping market cap of about $85 billion, greater than that of companies like Airbnb, Intel, and Capital One.

Source: FORTUNE